On the surface, the goal of optimizing your website for search engines is to improve its rankings in search results. But beyond that, achieving high rankings helps to attract more traffic and convert this traffic into leads and customers. Put …
The Challenges of Drug Rehab Marketing Online
Addiction treatment marketing is a complex and sensitive subject. On the one hand, the substance abuse professionals (SAPs) want to ensure that the facility is at full occupancy and generates profits. But on the other hand, they need to be …
Why Video Marketing Online is the Best for PPO Insurances
Why Video Marketing Online is the Best for PPO Insurances As a full service marketing and advertising agency for addiction treatment centers, we get asked all the time: “what is the best way to market my drug rehab online?”Why Video …
How do we Show our Addiction Treatment Center is Evidence Based Drug Recovery?
Evidence based practice is an interdisciplinary approach to medical and clinical practice, that has become sort of a buzzword in today’s healthcare industry. The breaking point for evidence based alcohol and drug rehabilitation seemed to come when a segment of …
What is HIPAA Compliance? Why it Matters for Your Drug Rehab Facility.
HIPAA refers to the Health Insurance Portability & Accountability Act that was originally signed into federal statute, in 1996. This law is essential for your alcohol and drug rehabilitation facility to follow and abide by, assuming that you plan on …
What are some good ideas for a nursing home newsletter?
Healthcare staff are usually very busy. The same is especially true for a nursing home or assisted living home staff. Many senior care homes have a monthly newsletter, highlighting daily weekly or monthly activities. These can include stories about the …
5 Digital Marketing & Content Trends for Addiction Treatment
Keeping up with current trends in search engine optimization and content marketing online can be quite the dubious task. You’ve read all the blogs, attempted to follow the search engine algorithms the best you can and put forth great effort …
Are Drug Rehab Poachers the Result of the Opioid Epidemic?
Drug rehab poachers, body brokers (or whatever you prefer to call them), have been in the headlines of news outlets in the United States a lot lately. When the insurance-pilfering “Florida Shuffle” scandals broke into the mainstream consciousness, many Americans …
What do Addicts Respond to in Treatment Messaging?
In the behavioral health services industry, coming from a place of care, compassion and understanding is extremely important. Many psychologists believe the need to be understood is one of the most powerful drives we have as humans. Being understood may …
How Do I Manage Staff Turnover at My Treatment Facility?
While staff turnover represents a costly issue for any industry, the ever-rising turnover rates at healthcare facilities throughout the country are among the highest in recent history. Hospitals, assisted living communities and alcohol and drug rehabilitation centers are all searching …
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