When we get asked: “what is the best way to market my drug rehab online?” we always answer that question with the same response: The best marketing strategy for addiction treatment programs will cover many different angles, but a strong focus should be with online video marketing.
So many addiction treatment programs throw away a large portion of their advertising budget on marketing strategies that simply do not produce the intended results. It just doesn’t work and if you’re reading this, you’ve probably witnessed some advertising that didn’t hit the mark. In this article, we are going to show you why your addiction treatment center should be focusing more of your allocated ad spend in digital video marketing platforms.
Studies have shown that young adults (ages 18-29) watch the most of their content online. In fact, YouTube alone has 36% more reach than traditional TV for 18 to 49 year olds.
As we watch the population age, everything will eventually be online, including your primary marketing strategy and advertising focus. Everything we do in life is essentially marketing. If you’re reading this article, it is likely you are doing it as a part of your marketing efforts for your addiction treatment facility. What is the primary goal of any marketing or advertising campaign? Making the phone ring, which gets new clients coming in your door. Marketing is what helps you not only keep your doors open, but also serves to grow your business in this constantly evolving marketplace.
Traffic is the same to digital marketing, as location is to real estate. More customers visiting your website will ultimately increase your bottom line.
Digital advertising is certainly nothing new. But online marketing has reached a new threshold recently, where it is surpassing traditional print, radio and television media. This has become true, especially within younger audiences. Having awareness of this trend is incredibly important for someone who is marketing an addiction treatment program, or drug rehab facility.
Online marketing is absolutely essential to target the demographic with the highest rate of substance abuse when compared to other age groups. According to the NIDA, (the National Institute on Drug Abuse), drug use is highest amongst people in their late teens and early twenties.
Couple this with the fact that young adults (age 18-25) are the largest group of people who abuse prescription painkillers, (including opioids), prescription stimulants, (such as Adderall or Ritalin) and anti-anxiety medications (like Xanax or Valium).
Young adults in the 18-26 age range are also the more likely to be covered by a PPO insurance plan. The Affordable Care Act mandates that coverage must continue by their parent’s insurance policy until the person is 26 years old. If you’re looking for popular, in-network plans and you want to market to young adults with these policies, online digital advertising is definitely the new way to go.
In all, 80% of Americans search for health care information online. That’s over 93 million people you could be reaching with targeted, measurable ads.
Informational videos offer your potential customers real value, while helping establish your business as a trusted online authority.
We’ve seen a lot of success with digging deeper into content that examines the different types of addiction, how different types of illicit drugs affect your body, what different types of treatment programs exist, etc. These videos are great opportunities to showcase your knowledge on the subject and actually help those who need help.
That’s why we do what we do. We want to see people turn their lives around and live healthy, productive lives. We sincerely hope that’s why you’ve entered the addiction treatment industry too. If you are out to operate an ethical, results-driven, evidence-based addiction treatment program we want to help you. Schedule a call with us today.
Kreed is the senior content strategist at Redbear. He has lost 3 very close friends and a bandmate to the opioid epidemic. He is passionate about helping people who really need it. He can be found performing or watching live music on most weekends or playing with his dogs down by the Boise River.
