Everyone talks about content, but what is content for you? How will content help you grow your census? It's simple. By informing, engaging, or amusing a clearly defined and understood target audience, you will drive them toward a profitable action. 80% of customers prefer to get their information about a company through a series of articles versus and advertisement and 60% say content influences their buying decision - this according to the Roper Public Affaires. In the world we live today, your content has to be wanted, even anticipated. But you can't just throw up a video about how great you think you are and call it content. It has to be created with purpose, defined by a strategy and supported by data collected on your website and your competitor's website. Otherwise you are wasting your addiction marketing dollars.
Podcasts for Effective Addiction Treatment Marketing
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