Marketing Solutions for Drug Addiction Treatment Centers

Creating a successful marketing plan for drug and alcohol addiction treatment centers requires specific and direct experience in the addiction recovery industry.

Marketing Solutions

for Drug Addiction Treatment Centers

Creating a successful marketing plan for drug and alcohol addiction treatment centers requires specific and direct experience in the addiction recovery industry.

Competition for drug rehabilitation centers on the internet is tough. Many rehab centers have closed their doors in recent years due to the highly volatile nature of this competitive market. New regulations have made advertising for your drug rehab center even more fierce as Google Ads now require Legit Script certification. Search engine optimization has been an important go around for many facilities while they await their certification, but SEO strategy alone is not enough. The old ways of buying leads and using lead generation sources for calls is not a successful approach anymore.

The key to your drug treatment center’s survival lies in the hands of a comprehensive marketing strategy, specific to the drug rehabilitation industry.

A comprehensive drug rehab marketing plan includes more than just digital advertising and SEO. A truly successful marketing strategy will include a wide array of other techniques. Social media marketing, branded radio and television advertising, blog content production, podcasts, online videos and even community outreach are among many techniques to consider in your long term marketing strategy. Many rehab facilities fail because they rely too heavily on just one marketing strategy, (like buying leads) while ignoring others.

The major search engines algorithms look at a broad spectrum of your businesses online presence, not just your onsite SEO. This means your social media profile activity, frequency of content production, quality of backlinks and a multitude of other metrics are all taken into account.

Competition for drug rehabilitation centers on the internet is tough. Many rehab centers have closed their doors in recent years due to the highly volatile nature of this competitive market. New regulations have made advertising for your drug rehab center even more fierce as Google Ads now require Legit Script certification. Search engine optimization has been an important go around for many facilities while they await their certification, but SEO strategy alone is not enough. The old ways of buying leads and using lead generation sources for calls is not a successful approach anymore.

The key to your drug treatment center’s survival lies in the hands of a comprehensive marketing strategy, specific to the drug rehabilitation industry.

A comprehensive drug rehab marketing plan includes more than just digital advertising and SEO. A truly successful marketing strategy will include a wide array of other techniques. Social media marketing, branded radio and television advertising, blog content production, podcasts, online videos and even community outreach are among many techniques to consider in your long term marketing strategy. Many rehab facilities fail because they rely too heavily on just one marketing strategy, (like buying leads) while ignoring others.

The major search engines algorithms look at a broad spectrum of your businesses online presence, not just your onsite SEO. This means your social media profile activity, frequency of content production, quality of backlinks and a multitude of other metrics are all taken into account.

Another important factor that many drug rehab marketing agencies miss is the overall user experience of your website.
Sure, keywords are great and you want them in order for your facility to rank high in the search engine results pages (SERPS). But many old-school techniques like stuffing as many keywords as possible simply does not work anymore. In fact, using some of the “old SEO” techniques from just 3-5 years ago can actually hurt your rakings today. You’d be surprised how many facilities we’ve seen that are experiencing this problem, without even realizing it.
At Valid Resource, we have focused our SEO efforts on search linguistics.
We have fine tuned a process to determine what people in your area are searching for online.

This includes optimizing your overall content strategy to help you communicate with people in your area, helping them find you. This is methodically produced content that will help your facility build a relationship of loyalty and trust with your potential customers. This content will aim to answer valuable questions that will enhance your performance in the SERPS and increase your brand’s overall quality of user experience.

Google Maps and Google My Business, Yelp reviews and YouTube videos are important marketing tools for your addiction recovery center. Often overlooked as something less important than SEO are a variety of other resources, listing sites and advertising avenues available to your facility.

As a Valid Resource client, you receive:

- Install Google Analytics
- Install Google Search Console
- Creation of Robots.txt file
- On page Meta-Alt Tags
- Customer Behavior Reports
- Top Content Overview
- Youtube optimization
- Google MyBusiness listing
- On-Site Schema Tagging
- Funnel Optimizations
- Competitor Cloning & Targeting
- High-quality backlinks
- Dedicated Google Ad Team
- Integrated Ad Campaigns
- Competitor Marketing Analysis
- Google Page speed 80 min
- 24-7 Tech support
- Amazon merchant Management
- Weekly social media interactions
- Reputation Management
- Search Forensics
- Search Engine Marketing

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Tools such as: YouTube ads, Bing ads, Facebook ads and Yelp reviews are all important in helping increase your brand’s visibility to a wide audience. A lot of people read Yelp reviews and Facebook reviews before they even bother calling a drug rehabilitation center. If you have neglected these listing sites, perhaps now is a good time to check your standings. Positive reviews help shape your audience’s perception of your business, even if the review was just one from a disgruntled former-employee. Believe us, we’ve seen it before...

Google offers free listings on their platform for local businesses, called Google My Business. This listing format uses your Google Maps listing and other valuable information that when used effectively can rapidly move your facility onto the first page of a Google search. These results are handy for potential customers and can help drive traffic both to your physical locations and your website. Using a marketing agency with a comprehensive grasp of these tools can greatly help fill beds at your substance abuse treatment facility.

Establishing your online authority is a primary goal at Valid Resource. When people begin searching for any mental health service online, they are expecting to find businesses who are an authority in the field. Your online presence, brand awareness, reviews and frequency of content production all play a huge part in establishing yourself as an authority in the addiction treatment field.

Paid online ads are still the best ROI.

“But my business doesn’t have Legit Script certification, we cannot advertise on Google!” This is a common problem we keep hearing from people in the drug treatment industry. Yes, Google cracked down on allowing virtually anyone to run ads on their platform for drug rehab centers. This policy may have been well-intentioned, aimed at reducing the negative impact of body-brokers who prey on vulnerable addicts online, but many legitimate rehabs have been negatively affected by this as well. Don’t worry!

We have some helpful tips on how to advertise your rehab effectively outside of Google. If you are awaiting your Legit Script verification to go through, or haven’t applied yet we can help you with that process too. All you have to do is schedule a call with us today.

As drug overdose deaths continue to rise in the United States, the time to get serious about effective drug rehabilitation marketing is now.
People desperately need your help.
That’s where the experts at Valid Resource come in. We only offer our services to ethical drug rehabilitation organizations. With fierce competition in the substance abuse treatment industry, we want to make sure we work with facilities who strive to truly help others. We have experienced the negative influence of bad actors in the rehab industry before. We want to help the good guys win. Hopefully this can help people who are struggling with addiction finally get the help they desperately need.
Valid Resource is owned and operated by Redbear Films. We have been building businesses since 1989. We work together to grow your brand, gain new leads and ultimately get people who need your help find you. We formulate a comprehensive plan to diversify your marketing efforts, all to help keep your census up.
Find out if we’re a good fit together and schedule a call with us today!

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