We doubled their business in a down market.
1. OVERVIEW
In 2017, 10 Acre Ranch, like most drug and alcohol rehabilitation centers across the country, was struggling to survive. New government regulations, Google Adwords restrictions, and insurance companies playing hardball all played a factor. We love an underdog story so we rolled up our sleeves and applied our Proprietary 3-Pillar Action Plan to find new clients where others said they couldn’t. We built a rock-solid foundation of SEO, created compelling visual content based on actual behaviors, and launched a no-nonsense strategy for paid advertising on search, TV and social.
In less than a year, 10 Acre Ranch has become the leading facility in all categories in their region. And, infinitely more important, 100+ patients completed their recovery.
We doubled their business in a down market.
1. OVERVIEW
In 2017, 10 Acre Ranch, like most drug and alcohol rehabilitation centers across the country, was struggling to survive. New government regulations, Google Adwords restrictions, and insurance companies playing hardball all played a factor. We love an underdog story so we rolled up our sleeves and applied our Proprietary 3-Pillar Action Plan to find new clients where others said they couldn’t. We built a rock-solid foundation of SEO, created compelling visual content based on actual behaviors, and launched a no-nonsense strategy for paid advertising on search, TV and social.
In less than a year, 10 Acre Ranch has become the leading facility in all categories in their region. And, infinitely more important, 100 patients completed their recovery.
2. CLEANING OUT THE COBWEBS
The first challenge is to make sure search engines knew their site was performing optimally. From loading times, to https security, to proper tagging. It feels like minor tweaks, but it added up to tremendous gains for onsite traffic.
Like most websites, 10 Acre Ranch needed some serious backend help which took time to fix and then made sure Google re-indexed the new better-optimized website.
2. CLEANING OUT THE COBWEBS
The first challenge is to make sure search engines knew their site was performing optimally. From loading times, to https security, to proper tagging. It feels like minor tweaks, but it added up to tremendous gains for onsite traffic.
Like most websites, 10 Acre Ranch needed some serious backend help which took time to fix and then made sure Google re-indexed the new better-optimized website.
3. NOTE ALL SPIDERS ARE CREATED EQUAL
Our proprietary spider algorithms search out specific keywords that perform for a low buy / high acquisition by compiling data from multiple sources.
Understanding what, how, and why people search is a big part of what makes what we do so successful. By honing our algorithms for more than 10 years, we have made them very powerful.
3. NOT ALL SPIDERS ARE CREATED EQUAL
Our proprietary spider algorithms search out specific keywords that perform for a low buy / high acquisition by compiling data from multiple sources.
Understanding what, how, and why people search is a big part of what makes what we do so successful. By honing our algorithms for more than 10 years, we have made them very powerful.
4. BETTER, BEHAVIOR-BASED CONTENT
Using keywords like “Why do I keep relapsing?”, we created specific high quality visual and written content that performs by driving a customer through the funnel to increase phone calls to 10 Acre Ranch.
We started with EXIF-tagged on-location photos of the facility to bolster & inform Google searches through Google My Business listings. Then we poured fuel on the search engine fire we lit by creating keyword targeted long-form blog content -- unique posts that are written by an expert in the drug and alcohol field. Not copy and paste plagiarized blogs as others do (which in fact, will hurt you in the long run).
Lastly, we created premium video content that continued to generate interest and also pushed it out through 10 Acre's social media channels.
4. BETTER, BEHAVIOR-BASED CONTENT
Using keywords like “Why do I keep relapsing?”, we created specific high quality visual and written content that performs by driving a customer through the funnel to increase phone calls to 10 Acre Ranch.
We started with EXIF-tagged on-location photos of the facility to bolster & inform Google searches through Google My Business listings. Then we poured fuel on the search engine fire we lit by creating keyword targeted long-form blog content -- unique posts that are written by an expert in the drug and alcohol field. Not copy and paste plagiarized blogs as others do (which in fact, will hurt you in the long run).
Lastly, we created premium video content that continued to generate interest and also pushed it out through 10 Acre's social media channels.
5. GET WHAT YOU "PAID" FOR
Now that 10 Acre Ranch had their SEO humming and high-quality visual content in the marketplace, it was time to get some eyeballs on their content and their website. That's where paid came in.
Our first ad buy was focused on Google Adwords. Using specific keywords that we rotated daily for the best performance, we made sure the ad spend was performing well at a price they could afford. We constantly test, measure and adjust. It's never a one-and-done.
The second ad buy was focused around visual banner ads that were placed specifically geared towards their demo. Each banner was dynamic serving up the right message for the right person -- from families, to moms, to addicts -- we tailored the message because one size doesn't fit all anymore.
Lastly, 10 Acre was bold enough to run that video content on OTT TV platforms raising their brand awareness and increasing their call volume tremendously. Search alone jumped 500%. And did we mention it is in contention for an EMMY award?!
5. GET WHAT YOU "PAID" FOR
Now that 10 Acre Ranch had their SEO humming and high-quality visual content in the marketplace, it was time to get some eyeballs on their content and their website. That's where paid came in.
Our first ad buy was focused on Google Adwords. Using specific keywords that we rotated daily for the best performance, we made sure the ad spend was performing well at a price they could afford. We constantly test, measure and adjust. It's never a one-and-done.
The second ad buy was focused around visual banner ads that were placed specifically geared towards their demo. Each banner was dynamic serving up the right message for the right person -- from families, to moms, to addicts -- we tailored the message because one size doesn't fit all anymore.
Lastly, 10 Acre was bold enough to run that video content on OTT TV platforms raising their brand awareness and increasing their call volume tremendously. Search alone jumped 500%. And did we mention it is in contention for an EMMY award?!
6. REAL RESULTS
In one years time, you can see 10 Acre Ranch has had incredible success...
- Increase organic visits to the website by 822%, improved time on-site by almost a minute, & reduced bounce rate by 13%
- Increased their Top 3 Keyword positions by a factor of 15.
- Increased their call volume from 2 a day to 30 calls a day.
- And the most important stat...quadrupled their average monthly patient intakes over the year before -- helping well over 100 patients recover from addiction.
6. REAL RESULTS
In one years time, you can see 10 Acre Ranch has had incredible success...
- Increase organic visits to the website by 822%, improved time on-site by almost a minute, & reduced bounce rate by 13%
- Increased their Top 3 Keyword positions by a factor of 15.
- Increased their call volume from 2 a day to 30 calls a day.
- And the most important stat...quadrupled their average monthly patient intakes over the year before -- helping well over 100 patients recover from addiction.
