Back in 2009, Seth Godin wrote a book about a purple cow. The essence behind the metaphor is that you generally won't notice a cow in a herd of other cows, but you would notice a purple cow.
A purple cow is remarkable.
Godin then stressed that in order to stand out in a sea of competition, you too must be remarkable.
A lot has changed since 2009.
Search Seth Godin and his purple cow and you will see that a lot of people have elaborated on his concept and rightly so. Times change. Even Godin has updated his original idea, but the basic principle is still highly effective today. Search your competition. What do you see? Does it look a lot like your own website? Or when you read your own sales message?
We need to fix that.
Smart Companies Invest in their Brand
A purple cow definitely stands out in a field of other brown or spotted cows. A purple cow demands attention.
What does your company do that demands attention?
You can't simply run down the street naked. Yes, that will garner attention, but will it bring you sales? This is a key point to understand about your purple cow. You can't just stand out in the crowd. You have to stand out in a manner that is relevant and meaningful to your customer.
