Finding Success for a Texas Based Rehab Center

1. OVERVIEW

When we first started working with More Than Rehab in the fall of 2018, daily clicks to their website were between 4 to 6 per day, on average. They accomplished this with an impression rate of about 65 people per day who saw their website from online search engines.

Now, with the help from Valid Resource, after just 6 months, More Than Rehab has over 20 clicks per day from organic search. They receive almost 6000 daily impressions on search engines, all with a projected trend of continued growth.

Finding Success for a Texas Based Rehab Center

grow-your-business-addiction-services-healthcare-marketing

1. OVERVIEW

When we first started working with More Than Rehab in the fall of 2018, daily clicks to their website were between 4 to 6 per day, on average. They accomplished this with an impression rate of about 65 people per day who saw their website from online search engines.

Now, with the help from Valid Resource, after just 6 months, More Than Rehab has over 20 clicks per day from organic search. They receive almost 6000 daily impressions on search engines, all with a projected trend of continued growth.

This increase in clicks is excellent, especially for a highly competitive field such as addiction treatment. However, its where the growth is happening that matters the most.

2. GETTING THOSE COVETED CLICKS

This increase in clicks is excellent, especially for a highly competitive field such as addiction treatment. However, it's where the growth is happening that matters the most. In the drug rehabilitation industry, we know that the most coveted keywords are those of a general nature. Generalized keywords, (like “drug rehab” or “alcohol rehab”) without your brand name in them are the biggest wins that you can get online. These work by bringing in people who are unfamiliar with your business, but who are looking for your product. Take a look at their impression rates on popular keywords.

The gains we made for More Than Rehab are in keywords like “alcohol rehab”, “drug rehab”, “drug rehab Houston”, “meth rehab” and “drug rehab Texas”. All general keywords, that work to ensure the brand receives the maximum exposure to as many potential new customers as possible.

clicks for drug addiction treatment marketing

2. GETTING THOSE COVETED CLICKS

This increase in clicks is excellent, especially for a highly competitive field such as addiction treatment. However, it's where the growth is happening that matters the most. In the drug rehabilitation industry, we know that the most coveted keywords are those of a general nature. Generalized keywords, (like “drug rehab” or “alcohol rehab”) without your brand name in them are the biggest wins that you can get online. These work by bringing in people who are unfamiliar with your business, but who are looking for your product. Take a look at their impression rates on popular keywords.

The gains we made for More Than Rehab are in keywords like “alcohol rehab”, “drug rehab”, “drug rehab Houston”, “meth rehab” and “drug rehab Texas”. All general keywords, that work to ensure the brand receives the maximum exposure to as many potential new customers as possible.

digital-marketing-case-study-pay-per-click-Google-Adwords

3. HOW DID VALID RESOURCE GAIN THIS TRAFFIC??

So far, we’ve only talked about our organic search gains. These results were built upon the bedrock of solid SEO, search linguistics, strategy and content development.

When you look at what pages get the most traffic from organic searches, you can see that the content created by Valid Resource and Redbear Films was the main driver of impressions and click traffic for the brand.

Valid Resource has a proprietary 3 pillar plan of action for all of our clients. Strong SEO and website content, award-winning visual content and an intricately calculated approach to advertising on paid search, television, radio and social media platforms.

3. How Did Valid Resource Gain this Traffic?

healthcare-digital-marketing-online-success-Google-Adwords

So far, we’ve only talked about our organic search gains. These results were built upon the bedrock of solid SEO and search linguistics strategy and content development.

When you look at what pages get the most traffic from organic searches, you can see that the content created by Valid Resource and Redbear Films was the main driver of impressions and click traffic for the brand.

Valid Resource has a proprietary 3 pillar plan of action for all of our clients. Strong SEO and website content, award-winning visual content and an intricately calculated approach to advertising on paid search, television and social media platforms.

4. LAYING A BETTER SEO FOUNDATION

With the major search engines constantly updating their algorithms and which metrics they assess the quality of user experience from your website, one major factor remains relatively constant: page speed.

Your score on page speed is a large part of what Google and other search engines rank your site as a quality resource for their users. Everyone knows how frustrating it can be to wait for a web page to load. According to recent data, 40% of people will leave a site if it takes longer than 3 seconds to load. Your website is the front page and first impression for your brand. If it doesn’t work at peak performance standards, it can make your brand look really, really bad.

Mobile page speed is one of the more recent factors taken into account when search engines rank your site. If your website is not optimized for mobile pages, you lose. Valid Resource understands that just over half of all web traffic is made from a mobile device. That’s why we optimized More Than Rehab with Accelerated Mobile Pages (AMP) to ensure that each byte of information loads rapidly for someone accessing their site from a mobile device. This not only improves the overall user experience of your website, but also enhances your performance in search engine ranking algorithms.

4. LAYING A BETTER SEO FOUNDATION

Google-page-speed-quality-score-adwords-SEO-addiction-treatment

With the major search engines constantly updating their algorithms and which metrics they assess the quality of user experience from your website, one major factor remains relatively constant: page speed.

Your score on page speed is a large part of what Google and other search engines rank your site as a quality resource for their users. Everyone knows how frustrating it can be to wait for a web page to load. According to recent data, 40% of people will leave a site if it takes longer than 3 seconds to load. Your website is the front page and first impression for your brand. If it doesn’t work at peak performance standards, it can make your brand look really, really bad.

Mobile page speed is one of the more recent factors taken into account when search engines rank your site. If your website is not optimized for mobile pages, you lose. Valid Resource understands that just over half of all web traffic is made from a mobile device. That’s why we optimized More Than Rehab with Accelerated Mobile Pages (AMP) to ensure that each byte of information loads rapidly for someone accessing their site from a mobile device. This not only improves the overall user experience of your website, but also enhances your performance in search engine ranking algorithms.

5. ORIGINAL QUALITY CONTENT IS KEY

Valid Resource produces quality, keyword targeted, long-form, unique blog content from experts in the addiction field. We see this as another important factor that improves the user experience, increasing the overall value of the information available from your website. These blogs are not the typical “cookie cutter” blogs you would find on most rehabilitation center websites. They are current, trending topics that offer valuable information pertinent to the field of addiction recovery.

We supplement this with beautiful, premium quality video content that continues to generate user interest through More Than Rehab’s social network channels.

5. ORIGINAL QUALITY CONTENT IS KEY

Valid Resource produces quality, keyword targeted, long-form unique blog content from an expert in the addiction field. We see this as another important factor that improves the user experience, increasing the overall value of the information available from your website. These blogs are not the typical “cookie cutter” blogs you would find on most rehabilitation center websites. They are current, trending topics that offer valuable information pertinent to the field of addiction recovery.

We supplement this with beautiful, premium quality video content that continues to generate user interest through More Than Rehab’s social network channels.

6. PERFORMANCE IN PAID - OUR SPECIALTY

Now that we have a beautifully-redesigned website, operating at peak performance, it was time to get some traffic coming in. We started with a Google Ads campaign, that rotated keywords daily to analyze and optimize for the keywords that got us the most clicks. Valid Resource constantly tests and measures the performance of our ad spend which is what makes our paid advertising so effective.

Another tool we utilize is our proprietary spider algorithms that crawl the web and find specific keyword sets that perform for a low cost, high return formula. These spiders compile data from a wide variety of sources that helps us understand when, why and how people search. All of this enables us to target the right people at precisely the right time with our marketing messaging.

These display, search and video ads were optimized for different sets of target demographics. Mothers looking for treatment for their child’s addiction, addicts who are desperately looking for help, employers who are looking for in-network rehab facilities to serve their employees. All require unique messaging because one size definitely does not fit all.

Television and radio ads, (all created in-house at our Southern California production studio) was the icing on the cake. Our total ad spend never exceeded our client’s budget and all strategies paid off in the end. The end result has made More Than Rehab one of the busiest addiction treatment facilities in Central Texas.

Oh, and did we mention that Valid Resource has an Emmy Award-nominated video producer on staff?

THE RESULTS HAVE BEEN NOTHING LESS THAN AMAZING

+366%.

Increase Click Volume

+9,230%.

Increase Impressions

+10,000%.

Online Visibility

By focusing on the time-tested strategies laid out by the team at Valid Resource, More Than Rehab has seen a tremendous increase in business. This is the important part for us. More people who were struggling with addiction got help and are now on their way to living their best life possible. We love hearing stories of struggle turning into positive outcomes for our clients. We are very proud to say: we help them, so they can help others.

Reach out now to see if you are a good fit for Valid Resource.

323-524-0528